Healthcare Services Ecosystem
Illustrated Mural and Customer Journeys

Context

An agency-led project aimed at making a health insurance company's complex ecosystem of services accessible and engaging. The challenge was to transform an array of physical structures, digital tools, and support programs into a clear, inclusive visual narrative that reflects real-life customer journeys.

Solution

An expansive, illustrated wall mural centered on an imaginary town. Through a series of lively everyday scenes, the graphic brings together diverse user profiles across all ages and life stages. It seamlessly connects physical touchpoints (health centers, nurseries, sports facilities) with digital services (teleconsultation, mental health coaching), using fluid paths to guide the eye and highlight the user experience.